At the July conference's President's Update and the Leadership Roundtable, the new Brand Book for The Summit Lighthouse and Church Universal and Triumphant was presented by Murray Steinman. The work is the result of the recently completed a brand development process to reposition the organization's brand identity. This is a key first step in a process to reposition—or change the way people think about—our brand.
The newly formulated brand is typically embodied in a Brand Book which provides the particulars for the brand and provides some information about the current state of the organization.
The TSL Brand Book Quick Reference Guide contains the main highlights from the Brand Book as a reminder of key elements of the brand. It is not a replacement for the Brand Book as much as a quick reference guide for the staff, field, and Keepers to remind you or help you find information about our brand as we begin to assimilate the brand into our culture, outreach and thinking.
TSL Brand Book Quick Reference Guide
In the Brand Book there is a visionary section on the organization’s aspirational future, or “preferred future.” The Preferred Future section (linked below), though cast 10 years into the future, is written in the present tense so we use our alchemical thinking to start creating this future scenario now.


